MBA 770 - Sustainability Marketing

Institution:

Gwynedd Mercy University

Subject:

Description:

This course integrates strategic marketing practices with the core environmental, social, and economic principles of sustainability. The potential and challenges of sustainability marketing will be explored as students analyze current sustainability trends that influence marketing and develop a strategic marketing plan. Prerequisite: MBA520.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmercyu.edu

Phone Number:

(215) 646-7300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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