BUS 438 - Social Media Marketing

Institution:

Gwynedd Mercy University

Subject:

Description:

This course is an in-depth study of the theories, processes, and application of social media marketing within an organization. The course will explore strategies to build social communities and better understand its opportunities and organizational impact. The concept of a social business will be studied through the analysis of the approaches to implement social technologies. The course also will explore the planning and implementation processes of social business initiatives. ]Prerequisites: BUS 101, BUS 207

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmercyu.edu

Phone Number:

(215) 646-7300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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