MKT 310 - Innovative Mrktng Strategies

Institution:

Immaculata University

Subject:

Marketing

Description:

Creating value in any organization is a key to success. This course will focus on ways leaders create and leverage value in the marketplace. Students will examine ways in which organizations communicate this value in today's environment. Social and mobile media, as well as other emerging platforms, will be analyzed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.immaculata.edu

Phone Number:

(610) 647-4400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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