MKT 304 - Principles of Retailing

Institution:

South Carolina State University

Subject:

Marketing

Description:

MKT 304. Principles of Retailing. 3(3,0). A study of the four basic aspects of modern retal merchansiding. (1) Merchansiding policies: explores the problems of selecting the proper merchandise mix and service mix; (2) Merchandise planning and controls, and merchandise budgeting; (3) Pricing concepts and principles, markdowns, and legislation; and (4) Buying preparation and timing, resource relationships, negotiations, receiving and marking. Prerequisite: MKT 300. (F)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scsu.edu

Phone Number:

(803) 536-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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