B A 471 - Marketing Analysis and Strategy for Non-business Majors

Institution:

University of Washington-Seattle Campus

Subject:

Business Administration

Description:

I&S Provides understanding of marketing principles and their usefulness in diverse business and organizational situations. Includes study of control e and uncontrollable factors in making marketing decisions; developing working knowledge of marketing strategy and understanding of implications of product life cycle for decisionmaking. Not open for credit to students pursuing a Business degree. Offered: W.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.washington.edu

Phone Number:

(206) 543-2100

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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