MKT 470 - Marketing Strategy and Policy

Institution:

Valparaiso University

Subject:

Marketing

Description:

Capstone marketing course primarily for students with a concentration in Marketing. It is taught from a marketing management perspective involving case analysis of product policy, pricing, distribution and promotional mix. Prerequisites: senior standing, MKT 304 and two of the following: IDS 340, MKT 310, MKT 320, MKT 330, MKT 430.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT-304 AND 2 of (IDS-340 OR MKT-310 OR MKT-320 OR MKT-330 OR MKT-430)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

valpo.edu

Phone Number:

(219) 464-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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