MKT 430 - International Marketing

Institution:

Valparaiso University

Subject:

Marketing

Description:

A study of managerial marketing policies and practices of organizations marketing their products and services in foreign countries. Specific stress will be placed on the relationship between marketing strategy, market structure, and environment. Prerequisite: MKT 304.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT-304

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

valpo.edu

Phone Number:

(219) 464-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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