MKT 362 - Advertising

Institution:

Valparaiso University

Subject:

Marketing

Description:

An introductory level course taught from a marketing perspective. The areas of market analysis, campaign planning and strategy, media selection and design of advertisements are emphasized. The legal environment of advertising and the role of the different service institutions, such as advertising agencies, also are covered. Prerequisites: junior standing and MKT 304.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT-304

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

valpo.edu

Phone Number:

(219) 464-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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