BA A480 - Marketing Media Analytics

Institution:

Prince William Sound College - Valdez

Subject:

Business Administration

Description:

Introduces students to the field of marketing media analytics. Examines marketing media analytics to understand how a business tracks the data specific to their use of social media, how and when to share information, what types of content drives the consumer, and the impact of marketing on the business. Registration Restrictions: College of Business and Public Policy majors must be admitted to upper-division standing. May be stacked with: BA A680

Credits:

3.00

Credit Hours:

Prerequisites:

BA A343 UA C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pwsc.alaska.edu

Phone Number:

(907) 834-1600

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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