VI S211 - Convention Management

Institution:

University of Alaska Southeast

Subject:

Visitor Industry

Description:

3 credits (3+0) Defines the scope and segmentation of the convention and group business market, describes marketing and sales strategies to attract markets with specific needs, and explains techniques to meet those needs as part of meeting and convention service. Participants will be awarded a Certificate of Achievement from the Educational Institute of the American Hotel and Motel Association upon successful completion of the final examination.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uas.alaska.edu

Phone Number:

(877) 465-4827

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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