SPRT F482 - Sport Marketing

Institution:

University of Alaska Fairbanks

Subject:

Sport

Description:

This course provides a decision-orientated overview of sport marketing management in sport organizations. This course is designed to acquaint students with comprehensive fundamental theories and issues in sport marketing, grounded within traditional marketing principles, and emphasizing unique application to the sport industry. Accordingly, the most basic objectives of the course are to provide you with a broad introduction to sport marketing concepts, the role of sport marketing in society, the role of sport marketing within organizations and the various factors that influence marketing decision-making. Cross-listed with BA F482. Prerequisites: BA F343, BA F281X; COJO F141X.

Credits:

3.00

Credit Hours:

Prerequisites:

BA F343 UF C- OR BA F281X UF C- OR BA F281 UF C- (AND COJO F141X UF C- OR COMM F141X UF C- OR COMM F1OX UF C- OR COJO F1OX UF C- OR CORE F1AA UF T T OR CORE F1AS UF T T OR CORE F1 UF T T )

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uaf.edu

Phone Number:

(907) 474-7211

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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