BA A383 - Market Research

Institution:

University of Alaska Anchorage

Subject:

Business Administration (BA)

Description:

Examines the marketing research function and its role in the managerial decision-making process. Includes an overview of marketing research methods, metrics and strategies. Includes conducting primary and secondary data collection, analysis of statistical data, and preparing a written and oral research report. Registration Restrictions: College of Business and Public Policy majors must be admitted to upper-division standing.

Credits:

3.00

Credit Hours:

Prerequisites:

BA A343 UA C (AND BA A375 UA C OR ECON A312 UA C )

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uaa.alaska.edu

Phone Number:

(907) 786-1800

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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