VI S285 - Mrkt Rsrch Travel/Touris

Institution:

UAS Ketchikan Campus

Subject:

Visitor Industry

Description:

3 credits (3+0) Survey of basic market research available pertaining to travel and tourism on the national, statewide and regional levels. Course design provides students with basic research knowledge and examines the types of research conducted by various tourism related agencies. Special emphasis is placed on understanding and interpreting research results and how these results can be applied to a marketing situation. An elective course for Visitor Industry Program students. Offered spring semester only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ketch.alaska.edu

Phone Number:

(907) 228-4511

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