BA S363 - Marketing Communications

Institution:

UAS Ketchikan Campus

Subject:

Business Administration

Description:

3 credits (3+0) The importance and use of an integrated marketing communications approach to the planning and execution of the marketing mix variable of promotion is explored. Practical application of the fundamental principles is emphasized. Recommended prerequisite: BA S343.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ketch.alaska.edu

Phone Number:

(907) 228-4511

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