BA F445 - Marketing Research

Institution:

UAF Northwest Campus - Nome

Subject:

Business Administration

Description:

Basic processes and tools of marketing research with emphasis on utilization of research findings as an integral part of the managerial decision-making process. Techniques of qualitative and quantitative data-gathering and analysis to solve a marketing problem. Practices appropriate to domestic or international, small or large, goods or services, and for-profit or nonprofit organizations. Prerequisites: BA F343; ECON F227; WRTG F111X; WRTG F211X, WRTG F212X, WRTG F213X or WRTG F214X; upper division B.B.A. standing; or permission of the SOM advisor. Offered Fall or Spring

Credits:

3.00

Credit Hours:

Prerequisites:

BA F343 UF C- AND ECON F227 UF C- (AND CORE F1 UF T T OR CORE F1AA UF T T OR CORE F1AS UF T T (OR (ENGL F111X UF C- OR WRTG F111X UF C- OR WRTG F1X UF C- OR ENGL F1X UF C- OR EACE 60 OR S11 710 OR SATE 1340 ) (AND ENGL F211X UF C- OR WRTG F211X UF C- OR ENGL F212 UF C- OR WRTG F212X UF C- OR WRTG F213X UF C- OR ENGL F213X UF C- OR WRTG F214X UF C- OR WRTG F2X UF C- OR ENGL F2X UF C- ) ) )

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nwc.uaf.edu

Phone Number:

(907) 443-2201

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