BA F436 - Consumer Behavior

Institution:

UAF Northwest Campus - Nome

Subject:

Business Administration

Description:

Effects of nationality, culture, social class, family, personality, symbolism and persuasion on consumptive behavior. Qualitative methodologies such as focus groups covered. Prerequisites: BA F343 or PSY/SOC F330. Offered Fall or Spring

Credits:

3.00

Credit Hours:

Prerequisites:

SOC F330 UF C- OR PSY F330 UF C- OR BA F343 UF C- AND BA F343 UF C-

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nwc.uaf.edu

Phone Number:

(907) 443-2201

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