COJO F431 - Public Relations Campaigns

Institution:

UAF Kuskokwim Campus - Bethel

Subject:

Communication & Journalism

Description:

This course focuses on the application of public relations principles and practices, which is the research, planning and execution of the public relations campaign. It includes public relations writing for news releases and press kits, radio, television, and cable production, web and new technologies production, writing for newsletters and magazines and brochures and direct mail production. Students will learn how to create and execute effective public relations techniques. Prerequisites: COJO F430; or ABUS F263. Offered Spring

Credits:

3.00

Credit Hours:

Prerequisites:

COMM F360 UF C- OR COJO F430 UF C- OR ABUS F263 UF C-

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uaf.edu/bethel

Phone Number:

(907) 543-4500

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