BA F443 - Social Media Marketing

Institution:

UAF Interior Alaska Campus

Subject:

Business Administration

Description:

The purpose of this course is to give you an understanding of the concepts, methods and practices utilized for social media marketing (SMM) by large firms, small businesses and non-profits. You will learn to prepare, implement and measure a social media marketing campaign. Topics of interest include how consumers respond to and interact with social media, how businesses develop an effective social media campaign, how to set social media marketing goals and how to measure results. After completing this course, you will be a more sophisticated consumer as well as be able to assemble a basic social media plan for an organization. Prerequisites: BA F343; AIS F101. Offered As Demand Warrants

Credits:

3.00

Credit Hours:

Prerequisites:

AIS F101 UF C- AND BA F343 UF C-

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uaf.edu/iac

Phone Number:

(907) 474-5439

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.