BA A463 - Brand/Content Mktg Strategies

Institution:

Kenai Peninsula College

Subject:

Business Administration

Description:

Examines the content marketing strategies used to create, publish and distribute content for a target audience to attract new customers, including social media, blogs, visual content, and content assets such as tools, e-books and webinars. Special Note: Not available for credit to students who have completed BA A682. Registration Restrictions: College of Business and Public Policy majors must be admitted to upper-division standing. May be stacked with: BA A682

Credits:

3.00

Credit Hours:

Prerequisites:

BA A343 UA C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kpc.alaska.edu

Phone Number:

(877) 262-0330

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