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Institution:
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Kenai Peninsula College
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Subject:
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Business Administration
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Description:
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Emphasizes concepts of marketing strategy used to achieve competitive advantage in the global marketplace. Focuses on global consumer insights, market planning, organizing, coordinating and on the controlling functions of international marketing management. Registration Restrictions: College of Business and Public Policy majors must be admitted to upper division standing
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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BA A343 UA C
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(877) 262-0330
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