BA A347 - International Marketing

Institution:
Kenai Peninsula College
Subject:
Business Administration
Description:
Emphasizes concepts of marketing strategy used to achieve competitive advantage in the global marketplace. Focuses on global consumer insights, market planning, organizing, coordinating and on the controlling functions of international marketing management. Registration Restrictions: College of Business and Public Policy majors must be admitted to upper division standing
Credits:
3.00
Credit Hours:
Prerequisites:
BA A343 UA C
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(877) 262-0330

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