JOUR 321 - PR Writing

Institution:

Point Park University

Subject:

JOURNALISM

Description:

Course Description: This is a practical course that will cover the techniques of message-based writing strategies used by public relations practitioners in various communication functions. The course will involve a variety of intensive public relations writing assignments based on strategies spanning major functional areas of professional public relations work. This course will concentrate on intensive work in the preparation of information for newspapers, radio, television, magazines, speech writing, brochures, newsletters, electronic media, and planning publicity campaigns. Dual Listed with JOUR 521. Prerequisite:JOUR 206 or permission. Course Objectives: (1) Develop and refine professional-level public relations writing skills, emphasizing the specific approaches required for different audiences and media. (2) Enhance the clarity, conciseness, concreteness, correctness, and creativity of a writing. (3) Identify, understand and distinguish between the various types of communication vehicles with knowledge of appropriate use of vehicles based on the audience. (4) Apply the principles, formats and writing styles specific to the preparation of materials that support public relations strategies. (5) Demonstrate proficiency through the conception, writing, and assembly of a press kit for an actual client of their own choosing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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