MGM 328 - ENTREPRENEURSHP:CONC/LAUN

Institution:

Kutztown University of Pennsylvania

Subject:

Management

Description:

This course examines entrepreneurship by focusing on the unique challenges associated with a new venture. This course will emphasize entrepreneurship as a process that includes a well thought out business plan and planned growth. Attention is given to the characteristics of entrepreneurs, the identification and evaluation of new venture opportunities, business concept and entry strategies, the role of marketing, personal selling and finance in the new business, business plan development, implementation, and launching a new business. An emphasis of this course involves contact with successful, practicing entrepreneurs and touring best-practices businesses.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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