BUS 320 - eCommerce:Digital Mkt & Mgmt

Institution:

Lackawanna College

Subject:

Business

Description:

This course is designed to seamlessly integrate the foundations of marketing and management with cutting edge business technology trends and automation. A hands-on approach will allow students to investigate business operations beyond the scope of what is easily seen on a web page. Students will demonstrate their ability to synthesize these concepts by partnering with local businesses without current eBusiness solutions in order to determine what eBusiness items could be added. The focus will be on improving business operations through these additions. (3 credits) Prerequisites: MKT105 and CIS105 or MKT105 and CIS115

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lackawanna.edu

Phone Number:

(570) 961-7810

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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