MGT 365 - Business Strategies for Emerging and the Base of the Pyramid Markets

Institution:

The University of Tampa

Subject:

Management

Description:

Emerging and bottom of the pyramid (BOP) markets represent almost 90 percent of the world's population and offer great opportunities for businesses, and even greater challenges. This course describes the nature of emerging and BOP markets. Students will examine case studies that describe the innovation required of companies as they enter these marketplaces as well as the institutional voids inherent in these markets, voids that must be recognized and overcome in order for companies to be successful. Strategies for emerging and BOP markets will also be discussed and analyzed by students during the course of the semester.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ut.edu

Phone Number:

(813) 253-3333

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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