MSC 641.1 - Integrated Marketing Theory

Institution:

Westminster College (Salt Lake City)

Subject:

Master of Strategic Comm

Description:

Learners evaluate and research current trends and best practices in integrated marketing communications. Learners become familiar with research methods involved in the development of integrated marketing communications plans.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminstercollege.edu

Phone Number:

(801) 484-7651

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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