MKTG 412C - What Great Brands Do

Institution:

Westminster College (Salt Lake City)

Subject:

Marketing

Description:

This course will examine what successful companies do that distinguishes their brands. Strategic brand building is critical today as competition intensifies and consumers are savvier than ever. Company reality and brand image must be aligned. The focus of this course examines how to build an integrative brand strategy using eight principles.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminstercollege.edu

Phone Number:

(801) 484-7651

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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