MGMT 412C - Great Companies/ Terrific Alum

Institution:

Westminster College (Salt Lake City)

Subject:

Management

Description:

This course is will examine successful companies in Seattle and Portland from a marketing and operations perspective. The integration of the marketing and operations functions is critical as companies compete in challenging and changing environments. Companies such as Starbucks, Amazon, Boeing, Intel, and Nike will be examined through course work and onsite visits. The onsite visits will allow students to see the successful integration of marketing and operations in action. Students will also have the ability to network with successful Westminster alumni employed by the companies visited. Students will pay a fee of ~$1800 for this course for airfare, hotel fees, ground transportation within each city.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminstercollege.edu

Phone Number:

(801) 484-7651

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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