MACL 664 - Principles of SEO

Institution:

Westminster College (Salt Lake City)

Subject:

MA Community Leadership

Description:

Students learn the best practices to optimize websites and social media to generate the greatest number of viewers. Students learn, for example, how to write content so that it will likely appear higher in the rankings of search engines and tag media to maximize exposure for their organization. Students learn the basics of how to track interest and activity on a website through analytics. As part of the course, students work with a pre-existing website in a case-study format to learn the tools and techniques of SEO.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminstercollege.edu

Phone Number:

(801) 484-7651

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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