MACL 663 - Content Marketing Strategy

Institution:

Westminster College (Salt Lake City)

Subject:

MA Community Leadership

Description:

Students learn the principles of content marketing strategy. Topics covered include (1) methods to identify marketing objectives, (2) techniques to analyze an audience, and (3) creative ways to develop content that will engage that audience. As part of the course, students work with text, photographs, videos, and other multimedia formats to tell the "story" of their brand as a means of achieving marketing objectives.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminstercollege.edu

Phone Number:

(801) 484-7651

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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