COMM 300M - How to Monetize a Blog

Institution:

Westminster College (Salt Lake City)

Subject:

Communication

Description:

This course helps students develop a digital content plan for a blog that is intended to earn money. While the May Term course doesn't provide enough time to actually build an entire blog, students will learn how to use the world's largest and most popular blogging content management system, WordPress. In addition, they will learn how to apply keyword strategies and SEO best practices; how to install Google Analytics in order to track traffic and engagement; how to optimize social media for increased visibility; how to diversify profitability through banner advertising (such as AdSesnse), affiliate marketing, sponsored posting, premium content, and products and services; and how to become social influencers through blogging technique. By the end of the course, students will have a complete monetization and launch plan for a successful blog.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westminstercollege.edu

Phone Number:

(801) 484-7651

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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