COMM B308 - Persuasion & Social Influence

Institution:

University of South Carolina-Beaufort

Subject:

Description:

An in-depth exploration of the art and science of persuasion and social influence. Topics of study include definitions and models of persuasion, individual communicator characteristics important in the complex process of persuasion, conformity and influence in groups, persuasive language and nonverbal cues, principles of rhetoric and rhetorical devices, compliance-gaining communication, motivational appeals, deception, and the ethical dimensions of persuasion and social influence.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uscb.edu

Phone Number:

(843) 208-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.