SPTM 302 - Prin of Sports Marketing

Institution:

Lander University

Subject:

Description:

This course is an introduction to the principles of sports marketing, particularly those applicable to micro-marketing. Main topics include the role of the marketing mix in sport industry business decision making, development of the marketing strategy, international marketing, and implementation and control of sport industry market activities. Prerequisites: "C" or better in SPTM 101. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

SPTM 101

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lander.edu

Phone Number:

(864) 388-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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