ART 448 - Brand Design

Institution:

Indiana University of Pennsylvania-Main Campus

Subject:

Art

Description:

An integrated study of branding concepts in marketing and art including aesthetics in commercial art, design of brand and corporate identity trademarks, theories of brand marketing and business strategy, customer touchpoints in brand communication, and branding as a corporate strategy.Previously Offered As: (Also offered as MKTG 448; may not be taken for duplicate credit.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iup.edu

Phone Number:

(724) 357-2100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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