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Institution:
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Kutztown University of Pennsylvania
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Subject:
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Professional Writing
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Description:
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This course investigates the crucial role that story plays in creating impactful campaigns within new and emerging media environments. Particular attention will be paid to the ways in which story continues to be one of the most important rhetorical tools in community and social movements seeking change. Readings will draw from a wide range of disciplines including rhetoric, literacy studies, marketing, public relations, communication studies, social media theory, cognitive psychology, and social movement studies.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(610) 683-4000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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