WRI 339 - NEW MEDIA, STORY, CHANGE

Institution:
Kutztown University of Pennsylvania
Subject:
Professional Writing
Description:
This course investigates the crucial role that story plays in creating impactful campaigns within new and emerging media environments. Particular attention will be paid to the ways in which story continues to be one of the most important rhetorical tools in community and social movements seeking change. Readings will draw from a wide range of disciplines including rhetoric, literacy studies, marketing, public relations, communication studies, social media theory, cognitive psychology, and social movement studies.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(610) 683-4000
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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