WRI 217 - STORYTELLING PUBLIC RELATIONS

Institution:

Kutztown University of Pennsylvania

Subject:

Professional Writing

Description:

This course will teach the craft of storytelling as it applies to public relations. Students will learn basic narrative theory, how to identify story ideas, how to pitch stories to the media, and practice a variety of research techniques, including interviewing. Students will also write stories designed to advance or enhance the reputation of an organization. Class projects will focus on both written and visual storytelling. This is a required course for all undergraduate Public Relations majors and an elective course for students in the Professional Writing major and Public Relations minor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kutztown.edu/

Phone Number:

(610) 683-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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