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Institution:
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Kutztown University of Pennsylvania
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Subject:
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Description:
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A survey of the historical, technical, economic, regulatory, and social aspects of the electronic media. Traditional broadcast radio and broadcast and cable television systems are considered, as well as satellite, Web, and cellular media delivery. The convergence of mass media technologies and content is given particular consideration. The course also introduces students to electronic media programming, advertising, and audience measurement.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(610) 683-4000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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