SAEM 480 - Business Models of SAE

Institution:

Point Park University

Subject:

SPORT, ARTS AND ENTERTAINMENT MANAGEMENT

Description:

This capstone class requires students to interpret knowledge gained throughout their coursework in the University core and SAEM program in order to conceptualize a business model canvas, analyze a company's business model, and to create a business plan for a theoretical sports arts or entertainment related company. An e-portfolio will be utilized for assessment purposes. Prerequisites: SAEM Major, ACCT 220, 90+ Credits. Course Objectives Upon successful completion of the course, students will be able to: (1) Construct a professional electronic portfolio to enhance their brand and market themselves. (2) Analyze the business model of a sports, arts, or entertainment entity and present their findings. (3) Determine the appropriate management structure, marketing strategies, and financial underpinnings of a potential new business. (4) Compile comprehensive industry research in order to generate coursework. (5) Synthesize business and entertainment knowledge to create a business plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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