SAEM 360 - Sports Agents

Institution:

Point Park University

Subject:

SPORT, ARTS AND ENTERTAINMENT MANAGEMENT

Description:

This course is designed for students interested in the sports agent management business. The industry will be covered from four major perspectives: (1) legal Representation, (2) contract negotiations, (3) marketing & public relations support, (4) all other services that agents provide their clients in this ever growing marketplace. Prerequisites: SAEM Major, SAEM 250. Course Objectives Upon successful completion of the course, students will be able to: (1) Appraise key concepts of marketing and branding a player. (2) Analyze situations and determine solutions regarding issues between athletes, the contracted organization and collective bargaining argeement. (3) Gather and evaluate critical information to develop client marketing and communication plans. (4) Examine the ethics and related corporate social responsibility issues impacting professional athletes.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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