SAEM 310 - Personal Branding & Business Development

Institution:

Point Park University

Subject:

SPORT, ARTS AND ENTERTAINMENT MANAGEMENT

Description:

A business development career path includes opportunities in media supported advertising and sponsorships and live entertainment sponsorship, premium seating, ticketing. In this course you will build your own professional personal brand and conduct business with appropriate and expected etiquette. You'll learn to prospect, conduct a needs analysis, create and deliver a proposal and develop strong client relationships. Prerequisites: SAEM Major, SAEM 202. Course Objectives Upon successful completion of the course, students will be able to: (1) Research and evaluate best practices in the development of a student's personal brand. (2) Develop strong communication, presentation, and written skills as it relates to one's personal brand. (3) Examine and develop basic transactional and relational sales skills. (4) Create a business sense of ethical decision making in the sports, arts, and entertainment industry.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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