SAEM 240 - Performing Arts Presenting and Touring

Institution:

Point Park University

Subject:

SPORT, ARTS AND ENTERTAINMENT MANAGEMENT

Description:

This course will examine performing arts presenting and touring operations including for-profit and nonprofit entities including: theatres, dance ensembles, classical music, and opera. Prerequisites: SAEM/COPA Major. Course Objectives Upon successful completion of the course, students will be able to: (1) Apply basic marketing skills including research, segmentation, and strategic development to digital assets in sports, arts, and entertainment business.. (2) Understand, evaluate and implement conclusions from current internet marketing research. (3) Demonstrate a basic knowledge of digitial marketing and apply it to SAEM. (4) Apply best practices in team building and building client relationships to effecively communicating a digital marketing plan. (5) Develop a professional sense of ethical decision making and problem solving in marketing and its related areas.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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