JOUR 453 - Social Media Crisis & Strategic Comunications

Institution:

Point Park University

Subject:

JOURNALISM

Description:

The purpose of this course is to examine strategic communication practices throughout the stages of a crisis event. Special emphasis is placed on crisis planning, media relationships, image restoration, legal and ethical responses, and the use of social media in news reporting, especially during a crisis. Students will examine recent crises and the proper management of information flow. The course will also cover communications impact of crises on employees, communities, shareholders, donors and government publics. Emphasis will be placed on how to effectively handle a social media crisis and use social media to report on a crisis. Students will also learn how to write and implement social media policies, both for employees and users.Prerequisite: JOUR 306. Dual listed with JOUR 522. Course Objectives Upon successful completion of the course, students should be able to: (1) Recognize the importance of crisis communication in a crisis-driven world. (2) Learn valid methodologies of crisis management and communication both offline and on social media. (3) Become familiar with practice on how to communicate with the media before, during and after a crisis and how to engage with social media in an interconnected world. (4) Analyze journalistic content during a crisis comparing and contrasting social media and traditional media. (5) Develop a journalistic plan for storytelling during a crisis.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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