JOUR 416 - Special Events Planning

Institution:

Point Park University

Subject:

JOURNALISM

Description:

Students learn the fundamentals of special event planning from a strategic and tactical viewpoint and the role integrated communication plays in the success of any special event. Emphasis will be placed on researching, developing and successfully planning all aspects of a full special event program for a local client. Prerequisite: JOUR 321. Course Objectives Upon successful completion of the course, students should be able to: (1) Identify special event planning as a fundraising and communications business model in today's non-profit organizations. (2) Distinguish between the key types of promotion and communication vehicles used in special event planning in relationship to the goals and mission of the organization. (3) Demonstrate efficiency in research and evaluation models used to identify and measure the success of special event strategic planning. (4) Interpret the complexities of all aspects of special event planning as approaches to cultivating relationships and building strong bonds with the organization, key business and civic leaders, and the media. (5) Analyze the needs of a client and make recommendations through the development of a structured, comprehensive strategic special events plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

01/01/2000 - 08/14/2017 

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.