JOUR 348 - Sports Media and Marketing

Institution:

Point Park University

Subject:

JOURNALISM

Description:

This course is a survey of issues pertaining to sports media and the marketing of sports products and entities. Emphasis is given to the application of strategic marketing planning concepts. The guiding framework for the course is a "5Ps" model of sports marketing developed with the aim of creating exceptional customer experiences. In turn, experiences strengthen relationships between a company or organization and its customers. The course will also substantially review the emerging trends, tactics and platforms of sports media and be a weekly forum for examining analyzing "hot button" issues breaking in the industry. Course Objectives Upon successful completion of the course, students will be able to: (1) Describe the position of sports marketing and sports media as a distinctive subset of marketing and communications. (2) Identify key issues in the marketing of sports products and properties (i.e., "marketing of sports") and sports media. (3) Explain the role of sports in the marketing strategies of non-sports entities (i.e., "marketing through sports"). (4) Understand the "experience orientation" that places the customer at the center of all marketing and media endeavors. (5) Explain how sports media complements marketing strategies. (6) Develop Idea Innovation practices to develop creative mindsets and habits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.