MBA 602 - MARKETING MANAGEMENT

Institution:

Delaware State University

Subject:

Business MBA

Description:

The course examines the strategic marketing planning process. Emphasis is placed on the development of product lines, sales promotion, and distribution strategies.Prerequisites: Common Body of Knowledge (CBK) requirements in Principles of Economics and Marketing.Credit, three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desu.edu

Phone Number:

(302) 857-6060

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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