MBA 505 - MARKETING FOUNDATIONS

Institution:

Delaware State University

Subject:

Business MBA

Description:

This course is a general review course on the principles of marketing. This course addresses concepts and issues underlying the modern practice of marketing, including the following: the environmental forces affecting the marketing decision maker, organization, and planning of the market function; market segmentation; marketing mix; and other relevant topics.Credit, three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desu.edu

Phone Number:

(302) 857-6060

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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