HLTH 4300 - Healthcare Marketing

Institution:

Utah Tech University

Subject:

Description:

Introduces students to the fundamental marketing concepts and strategies as related to delivery of health care, including, market analysis, competition, marketing mix, promotional strategy, patient-consumer psychology, and regulatory limitations. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Demonstrate an understanding of concepts and strategies related to the delivery of health care. 2. Create a comprehensive marketing plan that includes market analysis, competition, marketing mix, and strategic goals. Prerequisites: Advanced standing or instructor approval and all general education requirements must be completed prior to enrolling. SU

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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