HL 325 - Advanced Hospitality Marketing

Institution:

Wilkes University

Subject:

Description:

This course is designed to provide students with a better understanding of service marketing exploring the selected issues in the hospitality and tourism industry. Marketing plays a significant role for all firms, and understanding how to best utilize marketing resources is a critical skill in real-world applications.

Credits:

3.00

Credit Hours:

Prerequisites:

[[HL-201]]with a minimum grade of 2.0

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wilkes.edu

Phone Number:

(570) 408-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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