ART 4425 - Advanced Branding/Packaging Design

Institution:

Utah State University

Subject:

Art

Description:

This course explores the application of a visual brand to a three-dimensional package. Topics addressed include: brand architecture, brand reinvention, personality packaging, sustainable packaging, systems packaging, asset development, market positioning, container function/aesthetics, innovation process, sketching for visualization/presentation and comprehensive production. Prerequisite: ART 4420 BFA Graphic Design only

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usu.edu

Phone Number:

(435) 797-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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