AA 6830 - Marketing in the Arts II

Institution:

Southern Utah University

Subject:

Arts Administration

Description:

Building upon the marketing concepts learned in AA 6810, students will learn and apply digital terminology for marketing, the importance of creating a high-ranking online presence, and how to reach target audiences through digital channels. Class activities will focus on creating a digital content strategy with assignments that include audience research, content creation and distribution, and digital analytics. (Spring) [Graded (Standard Letter)] Prerequisite(s): AA 6810 - Prerequisite Min. Grade: C Registration Restriction(s): Arts Administration students only

Credits:

3.00

Credit Hours:

Prerequisites:

AA 6810

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.suu.edu/

Phone Number:

(435) 586-7700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.