MKTG 355 - Marketing and Society

Institution:

College of Charleston

Subject:

Marketing

Description:

Marketing and Society broadly addresses the relationship between marketing and culture. Topics include marketing activities with negative influences on consumers, the use of marketing tools to positively influence society and marketing ethics. It is a course of reflection as students consider how one should and would respond to a series of situations and explore current issues. NOTE: Please refer to the appropriate academic catalog for additional course information concerning prerequisites, co-requisites and course restrictions..

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cofc.edu

Phone Number:

(843) 953-5500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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